This initiative was launched by Lt. General H.H Sheikh Saif bin Zaed Al Nahyan, Deputy prime Minister, Minister of Interior. The activities of this initiative continues throughout the year in all Emirates
The aim of this initiative is to promote national loyalty and positive belonging to the UAE at the regional and global levels in a positive and effective manner through the expression of citizens and residents of their love and loyalty to the state and its leadership.
This initiative is considered as a new approach in promoting positive and sustainable communication among society sectors to empower them to express their love and sincere loyalty to the state and its leadership that is keen to provide happiness and well-being to all residents and citizens of the state and enhance their sense of security and stability.
The initiative is carried out by documenting all Visual, read or audible expression of love of the UAE thus making it a national asset that citizens and residents cherish.
To express your love to UAE by sharing your participations on the initiative’s website or the official accounts on Twitter and Instagram @LoveForUAE
In addition, you can download the initiative app on Apple Store by clicking here